Founder-led product studio · Eindhoven region, NL
NowSquare builds and operates a portfolio of business software, mostly self-hosted, and acts as an autonomous product-development division for selected long-term partners.
NowSquare builds, launches, and operates every product here. Most install on your server and stay yours; Stampify runs as a hosted service. Each label states the ownership model.
A white-label loyalty engine. Points, stamps, tiers, and coupons. One installation serves unlimited brands, for agencies that want to own their loyalty infrastructure.
Invoicing that runs on your server. PDF generation, payment QR codes, automated reminders. Your invoice data stays yours.
Appointments and reservations, open source and self-hosted. Booking pages for the salon, hotel, restaurant, or studio. You own the code and the data.
Describe your business, get a real website in Tailwind CSS 4 on your own server. Open source; bring your own AI key; the output is files you keep.
Digital stamp cards that work in any browser. Customers scan a QR code and collect stamps. No app download, no login friction.
A subscription is access. An installation is an asset. We build the self-hosted products so your business never depends on ours.
This applies to the self-hosted products. Stampify runs as a hosted service and its label says so.
For a few companies at a time, NowSquare operates as the product-development division they don't have to build: architecture, implementation, and roadmap input from one senior, accountable lead.
Indicative starting points. Details on the partnership page.
Every NowSquare product and every partnership has one accountable product lead from strategy through delivery. These responsibilities never leave that desk:
AI speeds up the build. A person who has shipped products since 1999 decides what ships.
More than twenty products across agencies, an owned internet venture, international contracting, and the current portfolio. One square per year. A filled square marks a year when a product first shipped.
Timeline from 1999 to 2026 in four eras: agencies and contracting 1999–2006, own SaaS platforms 2007–2015, NowSquare loyalty platforms 2016–2022, and the current portfolio from 2023. Years in which a product first shipped: 1999, 2007, 2010, 2012, 2013, 2014, 2015, 2016, 2018, 2023, 2024, 2025.
First product ships: mobile-web (WAP) sites, before smartphones existed.
Webshop PRO: the first owned SaaS platform, e-commerce for webshops.
NowSquare is registered in the Netherlands; loyalty platforms follow.
The current portfolio ships: Reward Loyalty, then Stampify, VoxelSite, VoxelBooking, InvoiceScript.
Email a few lines about the product: what it is, where it stands, and what you need next. Write from your company address. The person who would do the work replies.